How Adeera, a PIF group company, increased increased efficiency, consistency, and quality of legal work

Background

Adeera is a cutting-edge hotel brand operator born out of Saudi Arabia’s Vision 2030, with a mission to redefine hospitality through a blend of innovation and cultural authenticity. As the company scaled its operations across the Kingdom and beyond, legal complexity grew, particularly in the volume and variety of contracts the legal team had to handle.

Dries Deforche, General Counsel at Adeera, described the challenge clearly:

“There’s just a sheer volume of contracts that come through that we need to review. Like many companies, we’re short-staffed in the legal department, and we had to find a solution - either add headcount or find a tool that could help us.”

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Opportunity

Faced with increasing demand and limited legal resources, Adeera needed a solution to manage high contract volumes without compromising on speed, quality, or compliance. Manual contract reviews were slow and inconsistent, with the average review taking up to 2-4 hours, creating delays across commercial and operational teams.

The legal department had three clear goals:

1. Increase efficiency in contract review
   
   
2. Ensure consistency in legal language and processes
   
   
3. Free up time for higher-value strategic work
   
   

“We were the bottleneck,” said Deforche. “We needed a tool that could lift that pressure.”

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Solution

After a short onboarding process, LEGALFLY quickly became a core part of Adeera’s legal operations, supporting everything from clause review to contract translation. The AI’s ability to adapt to preferred language was a major win:

“The tool learns fast. For example, I changed the wording of an insurance clause, and after a few times, the system started using my version by default.”

Deforche describes some of the parts of the platform he finds the most valuable.

• Redlining contracts with the Review agent, applying their internal playbooks and automating redrafts.
• Tracking contractual obligations by running monthly reports with the Multi-review agent to avoid missing expiry dates or notice periods.
• Translation of legal documents from and into Arabic with LEGALFLY’s Translation agent

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Results

Since adopting LEGALFLY, Adeera has seen measurable improvements across its legal function:

• Review time dropped from 2-4 hours to 10–15 minutes per contract
  
• Volume capacity increased, allowing more contracts to be reviewed with the same team
  
• Consistency improved, with standardised clauses and drafting logic
  
• Quality of drafting is higher, supported by AI-driven suggestions and peer review
  
• Reduced need to hire an additional team member, thanks to efficiencies gained
  
• Proactive legal operations through automated reporting and expiry date tracking
  
  

“The goals have been achieved, and that’s the most important thing. The efficiency is significantly higher, the consistency is there, and overall, the quality of our drafting is better.”

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